SWOT Analysis of Community-based Tourism Performance in Akwa Ibom State as a Tool for Sustainable Tourism Development in the 21st Century

  • Nsisong Christopher Ekong Department of Geography and Natural Resources Management, University of Uyo, Nigeria
  • Augustine Michael Imikan Department of Geography and Natural Resources Management, University of Uyo, Nigeria

Abstract

The study sought to analyzed community-based tourism performance and introduces it as a tool for sustainable tourism development in Akwa Ibom. The study was descriptive in nature and adopted purposive sampling method to select two communities in each of the senatorial district making a sample size of six for the study. Data were obtained through questionnaire forms, interviews and personal observations. The questionnaire forms were administered to a total of three hundred (300) respondents using simple random sampling method. SWOT analysis technique was adopted as the analytical tool for the study. The result shows significantly that community-based tourism performance has impact on the locals and the tourism communities which also serves as an avenue for sustainable tourism development. Also, the involvement of the locals in decision-making gives them chances to develop and build confidence in the tourism industry. Therefore, the researcher recommends that the local communities should involve and participate immensely in community-based tourism related activities in Akwa Ibom State and they should be integrated in decision-making, planning and management.

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Published
2022-07-31
How to Cite
Ekong, N. C., & Imikan, A. M. (2022). SWOT Analysis of Community-based Tourism Performance in Akwa Ibom State as a Tool for Sustainable Tourism Development in the 21st Century. Randwick International of Social Science Journal, 3(3), 656-665. https://doi.org/10.47175/rissj.v3i3.518