The Motif of Language Dominance that Used on Coffee Shop Signboards in Padang City

Mauli Denil; I Wayan  Simpen; I Nyoman  Suparwa; Anak Agung  Putu Putra; Ni Made  Suryati

doi:10.47175/rielsj.v5i2.982

Mauli Denil Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia
I Wayan Simpen Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia
I Nyoman Suparwa Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia
Anak Agung Putu Putra Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia
Ni Made Suryati Linguistics Doctoral Study Program. Faculty of Humanities, Udayana University. Bali. Indonesia

DOI: https://doi.org/10.47175/rielsj.v5i2.982

Keywords: Linguistic Landscape, language use, language mapping, coffee shop

Abstract

This study offers a fresh perspective on Linguistic Landscapes (LL) by employing language mapping to analyze the frequency and distribution of language usage. The population data comprised 60 signboards from coffee shops and tourism spots in Padang city center. Qualitative methods were utilized for data collection, with analysis conducted using GIS (Geographic et al.) and Adobe Photoshop, representing innovative approaches in LL research. The analysis commenced with quantifying language usage, encompassing mono/bi/multilingual forms on coffee shop signboards. Subsequently, language mapping was employed to illustrate language distribution and highlight motif of linguistic dominance that used on coffee shop signboards in specific areas on the map. Findings revealed the presence of 12 languages on coffee shop signage, reflecting the global influence and societal preference for modernization. Despite the prominence of foreign languages, Indonesian emerged as the most frequently used, indicating relatively successful implementation of Presidential Regulation No.63 of 2019, although inconsistencies persist

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